SEO Long Tail Keyword Work For Targeted Marketing

Long tail marketing consists of niche marketing to a great many niches, selling small quantities of many products or services to each. Customers are targeted with “long tail keywords.” What does the term “long tail” refer to?

Chris Anderson popularized the “long tail” in an October 2004 Wired magazine article. Long tail keywords and niche marketing go together on the Internet. To see the long tail, get a spreadsheet of related keywords with their monthly searches, sort the keywords in decreasing order by searches and make a graph of the searches. You should find a very few keywords with many searches and a long tail of the distribution with few.

Most of us can successfully compete only for keywords in the tail of the distribution. The questions are: Which keywords in the tail? And compete how?

You can divide the keywords four search bands: the super, the high, the medium, and the low search keywords. The border between low and medium searches can be set to somewhere around 500 searches per month; between medium and high around 1000; and between high and super around 10,000.

You can divide the keywords into four competition bands as well: the super, the high, the middle, and the low competition keywords. The border between low and medium competing pages — pages containing the exact keyword phrase — can be set to somewhere around 10,000 searches per month; between medium and high around 20,000; and between high and super around 35,000.

To use a metaphor, the number of searches is the quality of the fruit — the higher the number of searches, the more ripe, plump, and tasty it is. The level of competition is where the fruit is on the tree. The super competitive keywords are on the tip top branches. The low competition keywords don’t even require you stretch. There are two not perfectly consistent principles for harvesting the fruit: (1) harvest the best fruit you can, and (2) pick the low-lying fruit first. Here are some suggestions on how to do that:

Remove the super high competition keywords from your list. You will not get that traffic.Remove keywords with too high a level of competition for the number of searches. Why bother competing for them?Do not target the high competition keywords first. Devote your time where it will do more immediate good.Usually it is worth optimizing web pages by hand only for middle- or higher-band keywords. An exception might be for selling products with a high profit per sale — provided also the searcher is intending to buy.You can devote web pages to low search and competition keywords if you generate the pages. That way, you only have to create the template once, but you get to reuse it for many keywords. It would not be worth your effort to write each one individually.You can use the high end of the low band keywords in alternative titles of ezine articles. When you submit the articles through a submission service such as Submit Your Article or Unique Article Wizard, those services submit randomized variations of a your article to hundreds or thousands of article directories and blogs. They permit many alternate titles. You can have many articles spread around the web with titles including the low band keywords, all with less than twice the effort of submitting a single article. All these articles invite interested people to come to your web site. For the low competition keywords, appearance in a page title and page name (both of which you typically get in an article directory) may be enough to get the article listed on page one of the search results. Many page-one listings with few searches apiece is in the spirit of long-tail marketing.There are a lot of searches for phrases the search engines have not seen before. You can devote a page as a destination for these very low frequency keywords. Create a page with a couple of thousand words of text filled with words and phrases related to your topic. When the search engine encounters some semantically-related but not yet indexed query, your page would be a good recommendation. You can also drop low-competition keywords into the text. They will bring a few searches themselves as well as contribute to the semantic classification of the page.

Divide your keywords by search frequency and by numbers of competing pages. It will help you plan your long-tail marketing.

Driving Niche Targeted Website Traffic To Your Website

Whether you’re an affiliate marketer, sell your own products and services, or MLM, there are certain internet marketing techniques that you can use to get more traffic to your site.

The most important element of marketing your site is to go where your customers are.  Just as you wouldn’t promote gambling on a gardening site, don’t promote stuff where it’s not welcome.

What I’m saying is, don’t just throw your product up anywhere.  That’s not how to get targeted website traffic.  To get the most focused and targeted traffic, you have to promote where others are looking for what you are offering. Targeted traffic is the key to higher website conversion and more sales.

Regardless of what you are promoting, these techniques will help you get more traffic to your site, and building site traffic is crucial to your success no matter what industry you are in.

Here are seven tactics I use to get more web site traffic:

1. Search engines.

Search engines are the easiest way I know of to be found online because just about everyone uses the search engines. Although I don’t recommend that you rely solely on search engines as a way for potential customers to find you, you should at least get your site indexed. People can’t find you if you aren’t there.

It’s very easy to get indexed.  Just bookmark your site at some of the common social bookmarking websites and wait just a couple of days.  To get the most free targeted website traffic though, you definitely need to put forth more effort with promotion.  Keep reading…

2. Build back links.

Reciprocal link exchanging is a waste of your precious time.  Sure, if you have a relationship with another site owner that can refer people to you then go for it.  But for search engine ranking purposes, forget about it.

Concentrate on building quality one way links into your site particularly from high PR websites.  DO NOT use link farms and stay away from spammy sites.  It will do you way more harm than good.

3. Affiliate programs.

An affiliate program is where you allow others to promote your website for a percentage of the profits of each sale. Although there are other ways to pay affiliates like per lead, pay per sale is the most common.

With an affiliate program, you give others an incentive for promoting your website, and this can also make it easier to get links back to your site.

When you have affiliates promoting your website, you are generating some extremely laser focused and targeted website traffic.

4. Writing articles.

Of all the internet marketing techniques I’ve tried, I’ve found this one to be the most effective. I’m sure it has something to with the fact that I like to write, and maybe it’s easier for me.

What articles will do for you is help you build backlinks to your site, establish you as an expert, and offer more value to your business. You are offering your potential customers something up front.  People will click your links in signature boxes to learn more.  That type of visitor is part of the best free targeted website visitor group because they want to know more about what you have to teach them.

TIP:  If the thought of writing articles makes you cringe, try writing tip sheets, lists, or a how to. People love these types of articles because they’re so easy to read.

5. Joint ventures.

Done correctly, a joint venture can be your ticket to fast cash in your business. By seeking out others who have complementary websites, and offering them incentives to sell your products, you can quickly increase your bottom line.

6. List building.

Although list building isn’t an internet marketing technique, it is an important part of building your business.  List building allows you to recycle your traffic, build relationships, and increase your conversion to make more sales.

No respectful website traffic and promotion plan should really go without some method of capturing information from your visitors so that you can build your list.

7. Know your market.

By knowing your market, you’ll know what kind of products and services potential customers are looking for. Although it won’t help you raise visibility for your site, it will help you increase your conversions, and you can more easily get to know your market by visiting forums on your topic, posting polls on your site, and studying other sites on your topic.

The most important thing to remember is to show your potential customers respect. Don’t spam them with offers. Build a relationship, and you’ll build traffic and make more sales.

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