Search Engine Optimisation v Pay Per Click

While there are differences between Search Engine Optimisation (SEO) and Pay Per Click (PPC). There are in fact a lot of similarities between the both of them. I have come up with a comparison table below during my lunch break today on the similarities of SEO and PPC using Google as an example. It is interesting to see the relevance and the linkage Google is bringing to its natural search results and its adwords advertising program. If we look at the comparison table below and think about it. This will allow us to be better search engine marketers for both SEO and PPC.

Cost Effective Search Advertising & Marketing

Over the years, I have been selling search advertising/marketing and one of the ways necessary to better sell especially to businesses that are new to search is to prove that it is a far more cost effective way of advertising as compared to many other forms of advertising mediums. Not too long ago, I posted a short but important blog post on my company’s blog that search advertising is the most cost effective method of advertising. The study done shows that the cost per lead from the search engines is a fraction of the cost of email marketing, direct mail, online banners or yellow pages.

The Do It Yourself Guide On Search Engine Optimization (SEO)

No need to pay SEO agencies big money to optimise your website or keep searching the internet on how to do Search Engine Optimization (SEO) yourself. Google has now published its own SEO documentation which you can now Do It Yourself (DIY). What a better way to get a SEO documentation from Google instead of paying big bucks to SEO agencies where most of them give you the same kind of information/guidelines that are already widely available out on Google itself. I guess the money paid to agencies is at least they can project manage it for you and make sure that you are doing the right thing and you don’t have to worry. This is the same as paying migration consultants where most if not all migration information is on the internet or the immigration government site but yet you want to have the peace of mind paying the expert to do the right thing for you so you don’t have to worry about it. You can download Google’s search engine optimization starter guide here or directly from www.­google.­com/­webmasters/­docs/­search-­engine-­optimization-­starter-­guide.­pdf.

How To Search Twitter Like an Expert And Aid Traffic Generation…

The Internet is overloaded with content. The problem is not finding information — it’s about finding the right information. Search and different methods of filtering have become more important today than ever before, because of this information overload.

We previously told you that you have to search Google like a pro. Today it’s Twitter’s turn. Twitter Search can be a powerful tool for helping to achieve many daily Twitter-related tasks, such as monitoring your company and industry; finding new people to follow and attracting new followers.

6 Tips for Better Twitter Searching

1. Switch to Advanced Search – You may be familiar with standard Twitter Search, but if you want some deeper searching power, try using Advanced Twitter Search. With advanced search, users have an entire page of operators. For example, you can look for tweets containing a keyword that were sent by a particular user. If you run a local business, you can search for tweets near a specific location. Both of these tasks could help provide a targeted and relevant list of people to follow on Twitter.

2. Use Exact Match – When looking for only a specific phrase of words on Twitter, use exact match. This can be done in advanced search or by including quotes around your search phrase “sample search phrase”. This is often important for long search phrases that can return many irrelevant results due to pulling results for each individual word in the phrase.  

3. Subtract Words That Muck Up Results – Even using exact match, the results you find may not be clear enough. Often business that you are searching for may share names with other organizations or products. The best way to solve this problem is to remove keywords related to the irrelevant results. This is done by placing a minus sign in front of the words you want removed from inclusion in the results.

For example, let’s say you are looking for tweets mentioning Bayer, but you only want tweets from their Crop Science Division. Your search box may look something like this: “Bayer Crop Science” -aspirin -chemical -pharma.

4. Examine Sentiment – As marketers, a common question that gets asked is sentiment. Do people like our company? Twitter can help answer this question. Twitter allows you to search for positive and negative search results. This might not be the level of detail some marketers are looking for, but it is a start. Search for sentiment is simple by including a “:)” for positive and “:(” for negative. Example: For negative tweets about your competitor enter: “competitor name”

5. Filter for Only Links – Sometimes searching Twitter is not about what people are sharing and instead about the links that people are sharing. Fortunately, Twitter provides a way to filter for only tweets containing links. This filtering is done by adding filter:links following your search phrase. Example: “search phrase” filter:links 

6. Put Everything Together – Learning different Twitter search commands is valuable, but there’s a second, even more valuable step: Putting multiple search operators together to find clear and targeted results that will ultimately help save time and deliver actionable information. Say you wanted to find results for a specific phrase that was shared by another company that you don’t care about, but you only wanted the positive results that contained links, this is what that would look like: Example: “Search Phrase” -”phrase you don’t care about” filter:links

Bonus Tip: RSS Feeds for Search Results -  One problem with Twitter search results is that many of us want to see the data and information over time, instead of only the couple of minutes after we search for it. Twitter make it easy to do this by providing RSS feed for search results pages. In the right side bar of the results page, click the “feed for this query” link and then add that feed to an RSS reader and you can easily track specific search results over time.

Twitter Search is powerful, you can find a complete list of search operators on Twitter.

Do you have other Twitter Search tips that you use?

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