Search Engine Optimisation v Pay Per Click

While there are differences between Search Engine Optimisation (SEO) and Pay Per Click (PPC). There are in fact a lot of similarities between the both of them. I have come up with a comparison table below during my lunch break today on the similarities of SEO and PPC using Google as an example. It is interesting to see the relevance and the linkage Google is bringing to its natural search results and its adwords advertising program. If we look at the comparison table below and think about it. This will allow us to be better search engine marketers for both SEO and PPC.